There's a fairly new "gold rush" in journalism. It's promises include increased viewers, wealthy sponsors and fame. For the lucky few, they'll become celebrities. But, it's a Faustian bargain for the news organizations themselves. The price is ultimately distrust and discord. In this talk we'll discuss the ways to shore up news reporting while satisfying the growing demand for advocacy journalism.

Minimizing harm is inarguably one of the most important ethical bulwarks of traditional journalism. Yet, in many ways it's the most intangible and hardest to measure. It requires a knowledge of conflict dynamics, conflict resolution and conflict communication. And, measurement comes in the form of increased trust.

How people access news is fundamentally changing all the time. How can we keep up? The challenges are overwelming: artificial intelligence, disinformation, partisanship, social media algorithms and failing business models. There is hope. Information and solid reporting have lasting value. Navigating this future requires changing the norms and traditions to which we've clung.

All news requires a multimedia strategy, especially in this era of social media and video. In this training, we'll show you how today's top multimedia journalists manage it all. From, "there's an app for that" to continuing eduction and the newest gadgets, we'll dive into multimedia together.

We're solidly in the information economy attention economy. How can we win back the public's trust and attention? By understanding the dynamics of trust: how we lost it and how it can be rebuilt. We'll learn how today's top news influencers are doing it.

Does your organization have a mixed record on dealing with the media? In this training we'll show you how to interact with journalists, the public and news influencers when conflict and tensions are high. We'll help you understand and anticipate their questions, motives and build trust that goes both ways.